Honoured and Sealed-Most Outstanding External Stakeholder Branding Partnership for an Initiative


“Unengaged sponsor sinks the ship”
– Angela Waner –

Stakeholders are people who are interested and can influence the performance of any organization. Nowadays, the environment we deal with is increasingly complex and competitive. In this situation, external stakeholders play a vital role, and their active engagement in the activities is critical. As branches of the Rotaract movement, each club has a responsibility to execute programs to encourage external stakeholders to actively engage as partners in an initiative. The 32nd Rotaract District Training Assembly highlighted three such outstanding projects under the category of “External Stakeholder Branding Partnership for an Initiative” that had a profound effect on the corporate world.

පාර්ශවකරුවන් යනු සමාගමක් ගැන උනන්දුවක් දක්වන පුද්ගලයින් වන අතර ඔවුන්ට සමාගමක ක්රියාකාරිත්වයට බලපෑම් කිරීමේ හැකියාව ඇත. වර්තමානයේ, ව්යාපාරික පරිසරයන් වඩ වඩාත් සංකීර්ණ වී ඇති අතර වෙළඳපල ඉතා තරඟකාරී වේ. මෙම තත්ත්වය තුළ බාහිර පාර්ශ්වකරුවන් ඉතා වැදගත් කාර්යභාරයක් ඉටු කරන අතර, වුන්ගේ ව්‍යාපාරික කටයුතුවල ක්‍රියාශීලීව නියැලීම ඉතා වැදගත් වේ. රොටරැක්ට් ව්යාපාරයේ ශාඛාවන් ලෙස, එක් එක් සමාජයට වගකීමක් ඇත්තේ බාහිර පාර්ශ්වකරුවන්ට මුලපිරීමක හවුල්කරුවන් ලෙස ක්රියාකාරීව සම්බන්ධ වීමට දිරිගැන්වීම සඳහා වැඩසටහන් ක්රියාත්මක කිරීමයි. 32 වැනි රොටරැක්ට් දිස්ත්‍රික් සභාව විසින් ආයතනික ලෝකයට ප්රබල බලපෑමක් ඇති කළ “ප්‍රවේශයක් සඳහා බාහිර කොටස්කරුවන්ගේ සන්නාම හවුල්කාරිත්වය” යන මාතෘකාව යටතේ එවැනි කැපී පෙනෙන ව්යාපෘති තුනක් ඉස්මතු කරන ලදී.

பங்குதாரர்கள், ஒரு நிறுவனத்தின் செயல்திறனை பாதிக்கக்கூடிய மற்றும் நிறுவனத்தில் அக்கறையுள்ள தரப்பினர்கள் ஆவர். தற்போது வணிக சூழல்கள் சிக்கலானவையாகவும், சந்தைகள் மிகவும் போட்டித்தன்மையுடன் உள்ளன. இந்த சூழ்நிலையில், வணிக நடவடிக்கைகளில் வெளிப்புற பங்குதாரர்களின் ஈடுபாடு மிகவும் முக்கியமானது. ரோட்ராக்ட் இயக்கத்தின் கிளைகளாக, ஒவ்வொரு கழகத்திற்கும் வெளிப்புற பங்குதாரர்களை ஊக்குவிப்பதற்காக திட்டங்களை செயல்படுத்தும் பொறுப்பு உள்ளது. 32வது ரோட்டராக்ட் மாவட்ட கூட்டம், “ஒரு முன்முயற்சிக்கான வெளிப்புற பங்குதாரர் பிராண்டிங் பார்ட்னர்ஷிப்” என்ற தலைப்பின் கீழ் நிறுவன உலகில் ஆழமான தாக்கத்தை ஏற்படுத்திய மூன்று சிறந்த திட்டங்களை தெரிவு செய்தது.

Gold – Future Entrepreneurs – Rotaract Club of  Rathnapura

To support small businesses and the development of entrepreneurs, the Rotaract Club of Rathnapura initiated this project by collaborating with Derana Startup 2021. Their main goals in the workshop, which was held on the 26th of December 2021, were to give the attendees more knowledge and direction, aid them in resolving any challenges they encountered in the field, and support small and medium-sized business owners. For all of the participants, getting to know some well-known figures in the industry was a huge experience that helped them forge new, fruitful business relationships. In short following are the key points focussed on by industry experts in their discussion.

1) Mrs. Janaki Kathriarachchi – Entrepreneurial opportunities
2) Mr. Fouzul Hameed – Building one’s business brand
3) Mr. Sanjaya Elvitigala – Adaptation of traditional businesses according to rapidly changing technologies to ensure the survival
4) Mr. Madushanka Dissanayake – Operations of an online business using digital tools

Finally, there was a Q & A session where participants were allowed to bring out their problems. Both males and females in young as well as middle ages attended this workshop. A prosperous future built by young, risk-taking entrepreneurs is hinted at by this project, which emphasizes the necessity of such a project.

Silver – Zooxanthellae – Rotaract Club of  University of Moratuwa

Zooxanthellae is an innovative project carried out by the Rotaractors at the University of Moratuwa. The main purpose of this project was to protect coral reefs. The initial project idea was to plant baby corals on the sea bed, mounted on the structures because it is a potential way of rehabilitating the coral colonies. As most of the employment opportunities in the Southern region of Sri Lanka are associated with the fishing and tourism industries, planting corals in such a needy area had a massive socio-economic impact.

In 2018, baby corals mounted on steel structures were deposited in Jungle Beach, Rumassala, and in 2021 with the financial contribution of Mitsubishi Corporation and partnering with Marine Environment Protection Authority (MEPA),  they took a step forward and deposited 40 steel structures with baby corals in Mirissa Beach, Matara. Due to various benefits materials used for structures were changed from steel to concrete.

In January 2022 deployment of these concrete structures was taken place and after that with the help of Rotaractors and marine scientists from the MEPA transplantation of the baby corals on those structures was done. An awareness session was conducted with the locals at the Bandaramulla Temple, Mirissa about the conservation of baby corals in the long run.

Bronze – Jumpstart – Rotaract Club of Achievers Lanka Business School

Jumpstart is a signature project initiated by the Rotaract Club of Achievers Lanka Business School to provide opportunities for aspiring Sri Lankan entrepreneurs to Jumpstart their business journey and for students at Achievers Lanka Business School to get their first taste of the corporate sector. Jumpstart 2020 was held under the following three headings, with the subject “INITIATE. ELEVATE. TRIUMPH.”

* Pitch it, Win it
* Shark Tank
* Board Room Challenge

Pitch it, Win it
Idea wizards and early-stage entrepreneurs used the portal “Pitch it, Win it!” to present their business ideas to a panel of judges. Participants in this category was either individuals or teams with an early-stage startup business idea. A final score that includes 50% of the results from the first round and 50% of the grand final was used to determine the winners. The finalists were given a series of seminars by judges and business professionals to assist them to get ready for the finals.

Shart Tank
This was a straightforward finale that took the form of a networking event, allowing growth-stage startups to network with potential investors from a variety of business sectors who might be interested in offering them investments in exchange for a return of equity in their companies. Participants in this category were either individuals or teams with a growing company. The businesses were evaluated on grounds such as feasibility, growth, and return on investment. The participants also gained expert advice for their businesses and created long-lasting contacts with investors.

Board Room Challenge
This was a chance to learn more about the business world and gain experience in preparation for their case study exams at the higher levels of their studies that is only available to CIMA and ACCA students of Achievers Lanka Business School. Students were required to conduct research on critical elements of the business, such as operations and finance, and present their findings in front of a panel of judges along with a thorough report.
Thank you to all fellow clubs and fellow Rotaractors for providing us with the details necessary for this article. Stay tuned for the fifteenth
article of this novel series.

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